Method   To accomplish your objective you'll need to choose appropriate tactics, how do you plan to get your prospect to do what it is that you want him to do? Consider this a starter list.     Responses   Select one Announce A Special Reason For "Buying Now" Associate With Some Special Buying Event Attract A New Or Different Consumer Group Bring A Family Of Products Together Build Confidence In Company & Brand Build Familiarity Of Package Or Trademark Change Negative Attitudes Toward The Brand Close Sales To Partially Sold Prospects Combat Competitive Claims Convert Competitive Users To Your Brand Convert Non-Users To Users Of Product And Brand Correct False Impressions And Misinformation Create A Favorable Emotional Disposition Create New Uses For Existing Product Encourage Greater Frequency Of Use Encourage Prospect To Sample The Product Establish Brand Recognition In New Markets Force Up Demand Help A Franchise Dealer Or Agent Increase The Frequency Of Replacements Increase The Length Of The Buying Season Keep Present Customers From The Competition Persuade Buying Of Larger Sizes Or Multiple Units Persuade Prospect To Enter Contest Persuade Prospect To Return Coupon Persuade Prospect To View Demonstration Persuade Prospect To Write For Literature Position To Preferred Distributors And Dealers Promote Brand Or Product Awareness Remind People To Buy Secure Universal Distribution Stimulate Impulse Sales Target New Users Turn A Disadvantage Into An Advantage     Notes