Objectives
Describe what you want your communications to achieve.
One tip: quantifying your objective now will make result measurement possible later. In the "Notes" section describe as many specifics as you can.
Responses
Select one
To Announce
To Arouse Curiosity
To Change Consumer Pattern
To Continue Consumer Usage
To Create A New Image
To Create Awareness
To Create Conviction
To Create Desire
To Create Knowledge
To Create Liking
To Create Preferences
To Create Purchase
To Educate
To Entertain
To Express Opinion
To Fulfill A Need
To Generate Inquiries
To Generate Response
To Inform
To Introduce
To Motivate By Price
To Position Against Competition
To Sell Competitively
Notes
