Position
Your position is a marketing strategy which takes into consideration how consumers perceive a product relative to the competition. The position can be in terms of a product attribute, market share etc. Refer back to the "Key Facts" question for help. In the "Notes" section describe how your position differs from the competition.
Responses
Select one
C.O.D. Sales
Charge And Credit Cards
Conditional Free Trial (subject to acceptance)
Conditional Guarantee
Credibility
Discount Price
Dramatized Guarantee
Easy Or Pre-Approved Credit
Fastest
Free Trial Offer
Hidden Price
Industry Leader
Installment Sales
Intellectual Stimulation
Introductory Price
Largest
Layaway
Location
Low Down Payment
Low Interest
Management
Offer A Better Quality Product
Offer A Lower Price Or Special Deal
Offer A Specific Product Attribute
Offer A Strategic Target Group Focus
Offer Credible Reviews, Testimonials, Or Case Studies
Offer New Package Design
Offer Product Variety
Pioneer
Quality
Rebates
Satisfied Curiosity
Service
Size
Staff
Trial Subscription
Unconditional Guarantee
Notes