Prospects
Describe the most likely consumer for your product. Targeting your prospects will save you money in trying to reach them.
Sex
Male
Female
Male & Female
User
Not A User
Light User
Medium User
Heavy User
Former User
Age
0-12
12-17
18-24
25-34
35-49
50-54
55-64
65+
Lifestyle
Survivor (extreme poverty)
Sustainer (moderate poverty)
Emulators (upward mobile)
Achievers (materialistic)
Experimentalists (willing to try anything)
Society-conscious
I-Am-Me's (impulsive, narcissistic)
Person Centered
Income
under $8,000
$8,000 - $14,999
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $44,999
$45,000 - $54,999
$55,000 - $64,999
$65,000 - $84,999
$85,000 - $104,999
$105,000 - $124,999
$125,000+
Occupation
Clerical
Craftsman
Domestic
Laborer
Managerial
Military
Other
Professional/Technical
Professor
Retired
Sales
Service
Student
Teacher
Education
Grade School
High School
Bachelor's
Master's
Ph.D.
Vocational
Other
Notes
