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Save Money Printing Labels: Printer Coordination

  1. Ask the printer what “Label Die Line” sizes they have in-house. Then tell the designer that size. It will save you from buying custom dies.

  2. Ask the printer to send you a paper sample with the name of the paper in writing. Then double check the actual stock against the written estimate. They should match.

  3. Send the paper sample to the co-packer and ask them to double check to see if it fits through their co-packing machine.

  4. Ask the co-packer, “ What is the wind (Not the kind that blows, the kind that wraps)?” Meaning how do they want the labels to be rolled up? The direction is very important. Then inform the label printer before printing begins. This saves time and money with the labels set up correctly.

  5. A word about color proofs. PDF files are not color correct, nor are they meant to be. If you are attuned to the exact color of your label and want it to be correct in your eyes, ask to have the color proof printed on the actual stock. This can be accomplished with digital labels quickly and cheaply.

    For Flexo labels, ask the printer to make up a high-resolution color proof using the actual native file, not a PDF file. This will show you the highest resolution quality they can print.

  6. Make sure to ask for the resolution of which your label will be printed. The lower the resolution, the worse the quality. A newspapers are 85-line screen. Make sure you receive above 300 dpi. The lower the dpi, the quicker the printer can print. Their cost is lower, not yours.

  7. Send the die line size to the designer before the design is complete, or you will be charged to re-make the design. Since you made the potential change, you incur a fee.

  8. Try to select a label printer close to your co-packer. You save on shipping.

  9. Make sure you receive a back up copy of the label file from the printer.

  10. If you tell the printer to make any copy changes, inform the designer as well. The old file might be mistakenly sent to a different printer without the new changes.

  11. Cut out the label and place it on the bottle, then test it to see how it reads on the shelf. Accomplish this before the labels get approved for final printing.

  12. Take your label and bottle to a local store and place it on the shelf next to competitors. Now you will see how well the label reads in a real-life situation, not just in your office.