Design Aesthetics Of THC Edible Packaging

Quality THC Edible Package Design Will Help With Sales

A quality THC edible package design that is chop-full of information about the product is vital, but so too are the visual aesthetics.

For the advertising component, people are drawn towards pretty visuals whether it’s through architectural or digital design.

Marketing and branding for THC products is crucial in getting your consumers to be enticed by your products, but more importantly, helping to establish loyalty to the brand.

Effective marketing through branding & advertising will sway consumers in the right direction, essentially pulling at their heart strings. You’re working to build trust with the consumers, and it doesn’t stop with the design.

This process of branding and selling is encompassed within its own funnel.

For the cannabis industry because it’s so niche, marketing and branding usually falls under its own umbrella, with THC edible package design being crucial. Typically speaking, dispensaries will rely on repeat business or word of mouth referrals to achieve growth.

In this day and age, small and large businesses alike are encouraged to maximize their outreach capabilities through social media, their website, and other outlets.

Keep in mind that you can showcase your newly designed logo and packaging on your socials & website, this will show your consumers that you are ahead of the curve in being innovative and strategic with the THC edible package design initiatives for your product line

It doesn’t take away or impose hindrances in this industry, it just requires more involvement from the buyer’s who are actively seeking THC edible products.

The team at Ron Hansen Strategic Branding designs bags, boxes, sleeve wraps and labels. Many of the clients in this sector have a variety of packaging and design needs.

We deliver a very qualified staff who can manage large projects and we value working closely with our vendors to help them achieve the design aesthetics that best represent their product.

The Public Opinion Of Your Products

As we all know, trust is crucial when trying to establish loyalty through quality branding and advertising. This will also spur the public perception of your product.

When you have a stellar THC edible packaging design, the morale and popularity of your brand will continue to soar.

The power of design speaks for itself. It’s the little intricacies that can make a huge difference over whether someone goes with your brand or some copycat brand.

As the cannabis industry continues to soar, so too will the demand for the products to become more and more accessible for avid consumers of CBD.

Customers are drawn towards pretty colors and designs and associate many of these physical attributes with their memories or other moments of nostalgia & comforting times.

The Ron Hansen Brand

If you are looking for comprehensive THC product and label design, look no further than the team at Ron Hansen Strategic Branding.

We are dedicated to helping you propel your THC products in the limelight. You can contact the team at Ron Hansen Strategic Branding by calling 425-513-8822 or visiting our website at https://www.ronhansen.com/

The Importance Of Food Packaging Design For Marketing & Branding

Transparency within Branding & Marketing

Food packaging design plays a pivotal role in the branding and authenticity of the food that consumers are purchasing.

Packaging with a quality design and labelling pays dividends in educating the customers on the products that the manufacturers want them to actively purchase.

The ideal packaging design should cover the essential information that way customers can make informed decisions as it relates to their health & wellness.

Information on nutrition and allergens is vital for the legal & regulatory components, but on the other hand, customers appreciate the transparency of what their favorite grocery items consist of, additionally, they can discern products that have similar iterations from the competition!

Boosting Your Sales

A food & beverage design that is chop-full of information about the product is vital, but so too are the visual aesthetics.

Think about it; We all associate design with some of our favorite food & beverage products. Whether we choose to believe it or not, this is part of the reason why we have such an easy time in establishing loyalty with these brands.

For the advertising component, people are drawn towards pretty visuals whether it’s through architectural or digital design. Like, the McDonald's golden arches, for instance.

Every time any of us is captivated by those arches, something clicks in our heads and triggers feelings of hunger & nostalgia.

Effective marketing through branding & advertising will sway consumers in the right direction, essentially pulling at their heart strings. You’re working to build trust with the consumers, and it doesn’t stop with the design.

This process of branding and selling is encompassed within its own funnel.

You can constantly find information on various food & beverage products through social media, TV, or from word of mouth referrals and suggestions.

Public Opinion Of Your Products

As previously mentioned, trust is crucial when trying to establish loyalty through quality branding and advertising. This will also spur the public perception of your product.

When you have a stellar food & beverage design, the morale and popularity of your brand will continue to soar.

You can take something mundane like peanut butter or cream cheese and completely alter its physical appeal with a captivating design.

You could argue that quality design won’t do damage control for products that are severely lacking in the flavor department, but the psychological component of designs & their impacts speaks for themselves.

The taste of something is more subjective, and public opinion on flavor will vary from person to person. It’s certainly important, but this will never take away from the time you put into creating an eye-catching packaging design.

Working With Ron Hansen Strategic Branding

The team with Ron Hansen Strategic Branding has effectively handled the design/marketing efforts of a variety of brands. To date, Ron Hansen Strategic Branding has sold over 750 million in retail

products worldwide

If you’re actively seeking a redesign for your food & beverage products as a means of garnering more brand loyalty and recognition, you can contact the team at Ron Hansen Strategic Branding by calling 425-513-8822 or visiting our website at https://www.ronhansen.com/

Is The Customer Always Right?

When it comes to devising a marketing plan and creating a brand both in image and philosophy, the customer is not always right. Still, as package designers, we have a responsibility to our clients to see to their success.

What Makes A Package Design Appealing?

Have you ever wandered the aisles of your favorite grocery store on a fresh morning of your day off? You’re feeling good, well-rested. Families are shopping, things are busy in that leisurely way that weekends offer many people. You have your grocery list in hand but you can’t help but let your eye wander to new selections. Why do people browse in stores if they already know what they need? A shopping trip should be a get in get out affair, yet it seldom is. The answer is: because you’re seeking something appealing. The only question, will you find it?

How to choose the best food product label designer?

When hiring a label designer you want talent, experience, product knowledge and creative thinking: the ability to meet the budget and deliver the print-ready files on time. Your designer should be skilled in various printing types, specifically labels and boxes. It’s important they understand the retail environment and channels of distribution.

Design works for Saudia Arabia Food Co.

Proud to present our International work. Ron Hansen Design produced below design concepts for Saudi Arabia Food Co.

Brand design and packaging:

Adult and children's candies, vitamin gummy, gum, chocolates , vitamin drinks, natural soda and natural potato chips for kids.

Interior design:

Design in store mall kiosk for the kids vitamins. Including full display, tables and chairs.

How To Create A Successful Beverage Package Design

There are many things to think about when creating a successful beverage package design. Your color choice attracts a specific customer profile. Where you place the beverage renderings on the box matters. How is it going to sit on the shelf, flat horizontal or narrow tall? It is important to ask the distributor before you start the box design to eliminate unnecessary errors and know exactly what you’re dealing with right off the bat.

Decide a theme and find which key product is suitable to present on the box, for example, a painting of a fruit tree used for a product made with organic fruit. Try a modern type with a post-modern pattern theme, or use a big logo. A beautiful photo of your drink’s ingredients can make all the difference when done correctly. There are lots of options, so try different things.

An important aspect to note is to use quality images. It’s perfectly ok to use photos from a national stock image site, or you can hire a professional retail packaging artist or food photographer. iPhones may take great photos when your platform is social media, but not necessarily for your package design. Art contests are often used, but can come across as cheap, so be careful.

Successful beverages have a unique brand personality. Think of a few popular beverage companies like Monster, SmartWater, or Coca Cola. They present the main product benefit well.

When writing the box copy, keep it brief. For example, “Organic. No chemicals or dyes added. Low Carbs.” Remember to always list the box size on all copy documents. The team who approves the content must know the size limits at all times.

Your label size will force you to edit down. Don’t make the label too wordy. Use concise descriptions. Remember, this has to grab the customer’s eye from three feet away. Clutter does not sell, white space and big images do.

Design is key. Make it attractive and impactful. The main reason consumers pick up beverages is the design. Do not crowd the box with unimportant excess and expect the designer to make it pretty. If the box panels are filled with 80% content, you’ve failed. Less is more.