Ron Hansen Package Design
Food Beverage Label Designer, Package Designer & Brand Logo Designer


Posts tagged wine label design
How to choose the best food product label designer?

When hiring a label designer you want talent, experience, product knowledge and creative thinking: the ability to meet the budget and deliver the print-ready files on time. Your designer should be skilled in various printing types, specifically labels and boxes. It’s important they understand the retail environment and channels of distribution.

Another aspect to note is experience. How many products have they designed that are on the shelf? What stores are they featured in? And the key to your profit: How long have they been on the shelf? 60% of food products fail. You need a designer that can repeat success.

Pick someone who has talent and a vision and isn’t afraid to say so. It’s ok for a designer to tell you when they think their idea may sell better than what you had in mind. Most importantly you need someone that can deliver a logo and product label that will stay popular for years.

A few tips that may help when it comes time to collaborate with the designer: take their advice. Do not micro manage. This is their area of expertise. Trust that they will carry your product to success. They know how to pull the eye of a busy shopper from across the aisle.

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How To Create A Successful Beverage Package Design

There are many things to think about when creating a successful beverage package design. Your color choice attracts a specific customer profile. Where you place the beverage renderings on the box matters. How is it going to sit on the shelf, flat horizontal or narrow tall? It is important to ask the distributor before you start the box design to eliminate unnecessary errors and know exactly what you’re dealing with right off the bat.

Decide a theme and find which key product is suitable to present on the box, for example, a painting of a fruit tree used for a product made with organic fruit. Try a modern type with a post-modern pattern theme, or use a big logo. A beautiful photo of your drink’s ingredients can make all the difference when done correctly. There are lots of options, so try different things.

An important aspect to note is to use quality images. It’s perfectly ok to use photos from a national stock image site, or you can hire a professional retail packaging artist or food photographer. iPhones may take great photos when your platform is social media, but not necessarily for your package design. Art contests are often used, but can come across as cheap, so be careful.

Successful beverages have a unique brand personality. Think of a few popular beverage companies like Monster, SmartWater, or Coca Cola. They present the main product benefit well.

When writing the box copy, keep it brief. For example, “Organic. No chemicals or dyes added. Low Carbs.” Remember to always list the box size on all copy documents. The team who approves the content must know the size limits at all times.

Your label size will force you to edit down. Don’t make the label too wordy. Use concise descriptions. Remember, this has to grab the customer’s eye from three feet away. Clutter does not sell, white space and big images do.

Design is key. Make it attractive and impactful. The main reason consumers pick up beverages is the design. Do not crowd the box with unimportant excess and expect the designer to make it pretty. If the box panels are filled with 80% content, you’ve failed. Less is more.

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